root.
Cuttings, splits, pups, nursery pots, extra soil. The two-thirds of rootr. with dirt under its fingernails.
your neighbor has a fig tree →
the good stuff is already on your block.
rootr. connects neighbors around their actual abundance: cuttings, split hostas, backyard harvest, pantry overflow. Post what you have, or pick up what you’ve been hunting for. Porch drop, public swap, or local delivery: whatever fits your day. No warehouse. No algorithm. Just the block.
it started in the dirt.
We all look at an overgrown hosta and think, “I could chop that guy into four separate guys.” We all have half a bag of perlite we don’t want to throw away. rootr. is the digital infrastructure for that specific, harmless brand of neighborhood madness, letting you re-home your green surplus before it overtakes your living room.
* please take some mint. seriously.
then the countertop got involved.
Once you get used to handing someone a fig pup over the fence, you start looking at the rest of your house differently. The backyard lemons. The dozen eggs you can’t possibly eat. The pantry shelf you over-bought. It all wants to move.
harvest.
Backyard fruit, hen eggs, sourdough discard, SCOBYs. Whatever the yard and the kitchen made too much of.
pantry.
The Costco double-buy. Unopened, shelf-stable surplus that’s good food sitting in the wrong cupboard.
your way. your timing.total convenience.
rootr. doesn’t dictate how neighbors connect. It just handles the logistics so the surplus actually moves. Leave it on the porch and tap out. Set a public meetup at the farmers market and make a friend. Or get it delivered to your door. Real neighborhood relationships, on your terms.
* porch, park, or front door.
1
Porch drop
Leave it on the mat, tap “on the porch.” Done.
2
Public swap
Farmers market, corner café, park bench. Pick a spot.
3
Local delivery
Someone on the block brings it to your door.
for the corner bakery ↓
no mystery bags. total control.
When a small shop has unavoidable daily surplus, they shouldn’t be forced to pack blind “surprise bags” for discounted bargain hunters who leave bad reviews. On rootr., the merchant keeps the steering wheel: list the exact surplus items, set your exact price, set the pickup window. Recover margins and drive local foot traffic without cheapening your shop.
your block, your storefront.
A neighborhood-facing shop page that puts you in front of the people closest to your door, not an algorithm’s best guess.
surplus on your terms.
List exactly what you have, at exactly your price, with exactly your pickup window. No blind bags, no bad reviews from bargain hunters.
discovery that compounds.
Neighbors who grab your surplus pastries this week become regulars next week. The surplus moves; the relationship stays.
not everything needs a price tag ↓
pass it to the people who need it most.
Rootr partners with local food banks, community pantries, and neighborhood non-profits to route surplus directly into distribution networks. A merchant with end-of-day goods, a neighbor with a backyard overrun with lemons. Anyone can tag an item for community gifting on the spot. It goes to the right place. No phone calls, no paperwork, no guilt trip about letting good food go to waste.
partner as a community hub →Food banks & pantries
Surplus routed directly to your intake, pre-sorted, neighborhood-sourced, no cold-chain surprises.
Community orgs & mutual aid
Use rootr. as lightweight distribution infrastructure for your existing network. No new app for your volunteers to learn.
Zero-waste refill shops
Tag overstock for community re-homing. Your surplus stays in the neighborhood, your values stay intact.
abundance by the numbers.
1 mi
Default neighborhood broadcast radius.
0
Mystery surprise bags or algorithmic feeds.
100%
Neighbor-to-neighbor surplus diversion.
what we are. what we aren’t.
rootr. is
- Hyper-local logistics
- Zero-waste & environment-first
- Plant propagation madness
- Peer-to-peer surplus
- Real neighborhood utility
rootr. is not
- Big corporate tech
- Algorithmic feed garbage
- An ad delivery network in cactus clothes
- Private equity enshittification
- Blind commercial mystery bags
flip through the usual suspects ↓
who to blame.
Mat
Chief Plant Officer · Satellite Beach, FL
Software engineer by trade, plant person by disposition — his kitchen ran out of flat surfaces for cuttings years ago, so he built rootr. instead of buying more shelving. As Chief Plant Officer he's self-appointed guardian of slow, intentional growth: zero-waste, more dirt, fewer landfills. No cape, just a trowel.
[email protected]Sal
Chief Growth Officer · Portland, OR
Spent a decade-plus in tech — growing Amazon's international reach, bringing brands like Nibbles and Hungry Minds to market — before deciding the greater good needed his attention more than the quarterly numbers did. These days: less landfill, more neighbors talking to neighbors.
[email protected]You?
Open Position · Your neighborhood
We're growing rootr. slow and on purpose, same as everything else we build here. We're not looking for a headcount — we're looking for a neighbor: someone who wants to help their block waste less, talk to each other more, and actually show up for the community around them. If that's you, come dig with us.
[email protected]We’re building rootr. because we love our neighborhood and we hate the landfill. Grab a tote bag and see what’s growing on your block.
Join rootr.from the pacific northwest to the space coast
&
rootr. is built between two porches, one in Portland, OR and one in Satellite Beach, FL. Roughly 3,000 miles apart, same compost philosophy.